Projects: Re-branding initiative, market research, print, radio and television ads.
Results: EO Johnson Companies hired Kinziegreen to strengthen its regional brand image. Our online surveys of customers and employees and competitor analyses helped clarify their market position as Office Technologies. Our creative team defined a highly relevant brand proposition that supports all the products and services they sell: Economize. Optimize. Not coincidentally, the initials of the firm’s founder, E.O. Johnson, now have even greater meaning.
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Kinziegreen Marketing Group
915 Fifth Street, Wausau, WI 54403 • 715.845.4251 • fax 715.842.3399 • www.kinziegreen.com
Hudson Office: 744 Ryan Drive, Suite 101, Hudson, WI 54016 • 715.386.8707 • fax 715.386.8727